Discusses t he brief history of online advertising through specific ad strageis and discusses where online advertising is headed.
Is there such a thing as “traditional” online advertising? If there is, it started with banners, moved to FFAs, took a step backwards with SPAM, a hard right with classified advertising and then shot forward with pay per click search engine. So how do you know where to spend your advertising budget in the current market? If you�...

You won't read about this phenomenon in books or articles on general principles of advertising or direct marketing. In fact, traditional advertising professionals and direct marketers often create only so-so online advertisi...