Online Advertising Traffic and the First Law of Web Surfing

Hint: don't send send your online advertising traffic to your homepage. 
How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web.

You won't read about this phenomenon in books or articles on general principles of advertising or direct marketing. In fact, traditional advertising professionals and direct marketers often create only so-so online advertisi...
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