Advantages Affiliate Programs are the ideal way to get money quickly and easily online: You don’t need to launch a new product; You don’t need to handle any products; You don’t need physical inventory; You don’t need a huge investment. You can start with $10 and 2 hours a week; You don’t need a website because you can use Pay per Click ads. Disadvantages The very important disadvantage is a low click-through to conversion rate. Only a few percent of your visitors will click on a banner or link; of that percentage, a few percent will actually buy something. It can be disheartening to see that there have been thousands of visits to your site, and only small percent of them have bought something you promote. Recommendation: If you focus on the affiliate programs to the theme of your site and the interests of your audience then the better the results you will achieve. Also text links, "odd" ads (i.e. advertising that doesn't immediately look like advertising) will generally give rise to much better results than banners or buttons. You should be reliant on a merchant's ability to sell to the visitors the products that you're promoting. Of course you can improve the chance of a sale by effectively pre-selling the product or service, but it's still up to the merchant to close a sale. And if they don't sell anything to your visitors, you get nothing. Recommendation: Before promoting any product you should learn it and decide for yourself: “Would I buy it?” If the answer is “Yes” that's greate, but if “No” you should look for better productsto promote. You can find books to read first and AdWords helping tools at http://www.RichTrack.com. About the Author Written by Helen Peshkova, RichTrack.com. |
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