5 Muskerteers : E-mail Marketing Informations

Why Is Spam Such a Problem?

by: Jeinerd Jimmy

Spam can be a lot more damaging than you might think. Obviously, they are the most annoying thing that you can receive through your inbox, but it goes deeper than that. If you are like the millions of other internet email users, you know that sending and receiving email is a free service that comes with your internet service.

Internet service providers are great for providing you with a way to send letters to your friends and family while saving you the cost of postage and envelopes. You can even send cards for free with an email address. But don't let the free service make you think that you don't actually have to pay for it. Let me explain.

Internet service providers and web hosts do not get their email services for free. They have to pay for something that we do not have to pay for as consumers. They have to pay for bandwidth. That might not mean much to you, but for these companies, it means that they are forced to produce mass emails, and this means that their costs increase as well.

It may not seem to be a matter for the mere consumer, but let me tell you that this does affect you; here is how:

Since they are forced to send mass emails, which in turn raise their costs for service, you as the receiver are forced to pay more money for you internet service. This in a way helps ISP's to reduce their overhead costs.

Some of the cheaper ISPs like Net Zero help to cut their costs down by charging outside companies money to spam and add those annoying pop-ups to your homepages. Since the advertisers are paying for their pop-ups, you get a break on the cost of using them as an ISP.

Other popular companies use affiliations to assist them with keeping their costs down, eventually leaving the consumer with a pretty good rate. I'd prefer to use an ISP that simply goes for the search engine affiliation as they have much better pop-up prevention on their side, and they actually provide you with a service.

Author: Jeinerd jimy was an Ezine & Newsletter Publisher

Anti-Spam Case Study: Pacesetter Claims Service

by: Jeinerd Jimmy

When catastrophe strikes, many insurance companies tend to get flooded with new claims. These sudden surges in client demands can be overwhelming, and that's where Pacesetter Claims Service, an independent adjusting agency, comes in.

Founded in 1997, Pacesetter Claims Service is a well-established company with offices in five different states, as well as Puerto Rico. They are dedicated to providing the extra support companies such as American Family Mutual Insurance and Farmers Insurance Group need in the aftermath of a catastrophic event.

Having multiple offices spread across the country, and no way of predicting where or when the next disaster will strike, immediate, effective communication, such as email, is vital for Pacesetter's success. With the company dealing with upwards of 100 to 150 emails per day that are not only valid, but also possibly contain critical information from multiple sources, filtering out the junk email becomes essential.

According to Pacesetter IT Coordinator David Borg, more than 80% of their incoming email was a bombardment of spam. Pacesetter couldn't afford to have their employees wasting time sorting through these unwanted emails. They also didn't want to risk the possibility of inadvertently filtering out legitimate messages. They needed a highly effective, highly accurate anti-spam software solution to their spam problem.

Solution
Choosing Securence was an easy decision for Pacesetter Claims Service. Securence offered everything Pacesetter was looking for: accuracy, ease of use, great customer service and cost effectiveness.
"The reps stayed in touch real closely in the beginning to make sure things went smoothly," says Borg, who also likes the option that Securence is a service as opposed to just an application he has to
install and maintain himself. Perhaps most importantly, Borg is impressed with the accuracy of Securence's email filtering software. "During our 30-day trial period," says Borg, "we didn't have any false positives, and the few junk e-mails that did slip through were because we couldn't completely secure things on our end. We're extremely satisfied."

By selecting Securence, Pacesetter Claims Service was able to reduce their incoming junk email by more than 80% with nearly perfect accuracy.

Author: Jeinerd jimy was an Ezine & Newsletter Publisher